O Brasil foi o terceiro país que recebeu mais prêmios em propaganda no ano passado. O país ficou atrás somente dos Estados Unidos e Reino Unido. No ranking estão ainda a Argentina, em quarto, e a Alemanha. A AlmapBBDO, de Marcello Serpa e José Luiz Madeira, consta na lista como a terceira melhor agência do planeta no Gunn Report 2011.
Confira os premiados nas demais categorias:
Comerciais:
1. Nike • Write The Future (Wieden+Kennedy, Amsterdam)
2. Heineken • The Entrance (Wieden+Kennedy, Amsterdam)
3 T-Mobile • Welcome Back (Saatchi & Saatchi, London)
4. Old Spice Body Wash • Questions / Boat (Wieden+Kennedy, Portland)
5 . Google Chrome • Speed Tests (BBH/Google Creative Lab, New York), Volkswagen Passat • The Force (Deutsch LA/Lowe & Partners, Los Angeles)
Impressos:
1. Heaven And Hell (JWT Shanghai)
2. FedEx • Neighbours campaign (DDB Brasil, Sao Paulo)
3. Harvey Nichols • Accessories Required campaign (Y&R Dubai)
4. Decode Bing with Jay-Z • Decode Bing with Jay-Z (Droga5, New York), Land Rover • Passport Stamps (RKCR/Y&R, London)
Digitais:
1. “The Man Your Man Could Smell Like” (Wieden+Kennedy, Portland).
2. Zenith Independent Band • Sour/Mirror (Masashi Qanta Saquoosha Hiroki,Tokyo)
3. Google Chrome • Speed Tests (BBH/Google Creative Lab, New York), Mini Countryman • Mini Getaway Stockholm (Jung von Matt, Stockholm)
4. Uniqlo • Uniqlo Luck Line (Dentsu, Tokyo)
O “All Gunns Blazing”, que premia a inovação e integração:
1, 2, 3: Decode Jay-Z with Bing (Droga5, New York), Concert Hall Dortmund • Concert Milk (Jung von Matt, Hamburg)
4. Nike • Write The Future (Wieden+Kennedy, Amsterdam/AKQA, London)
5. WWF • Save As WWF (Jung von Matt, Hamburg)
Anunciantes:
1. Nike
2. Volkswagen
3. Google
4. Old Spice
5. WWF
Produtoras de Animação
1. @radical.media (New York, LA, Sydney, Berlin)
2. Independent/Anonymous@Independent (London)
3. Smuggler (New York, Los Angeles, London)
4. MJZ (New York, LA, London)
5. Stink / Stink Digital (London, Berlin, Paris)
Diretores:
1. Alejandro Gonzalez
2. Chris Milk
3. Thanonchai Sornsriwichai
4. Henry Alex-Rubin
5. Fredrik Bond
Agências:
1. Wieden+Kennedy (Amsterdam)
2. Wieden+Kennedy (Portland)
3. AlmapBBDO (São Paulo) (most awarded agency in Print)
4. Del Campo Nazca Saatchi & Saatchi (Buenos Aires) (highest ever ranking)
5. Jung von Matt (Hamburg, Berlin, Dortmund) (most awarded agency in AGB)
Melhores digitais:
1, 2, 3: AKQA (London), BBH (New York) & R/GA (New York).
4. Wieden+Kennedy (Portland)
5. Dentsu (Tokyo)
Mais premiadas:
1. BBDO
2. DDB
3. Ogilvy
4. Leo Burnett
5. Wieden+Kennedy
Com informações do Adnews.